Rupert de Paula – Jumping straight on the tools and pulling up a mood board… it doesn’t mean anything if it’s got no idea behind it.
DESIGN
“Jumping straight on the tools and pulling up a mood board… it doesn’t mean anything if it’s got no idea behind it.
Rupert de Paula
You can watch Rupert’s original challenge here.
Tips & Tricks
Creative concept development starts with ideas, not mood boards.
Ideas solve problems much more effectively than any piece of snappy design ever will.
