Rupert de Paula – Jumping straight on the tools and pulling up a mood board… it doesn’t mean anything if it’s got no idea behind it.

DESIGN

“Jumping straight on the tools and pulling up a mood board… it doesn’t mean anything if it’s got no idea behind it.

Rupert de Paula

You can watch Rupert’s original challenge here.

Tips & Tricks

Creative concept development starts with ideas, not mood boards.

Ideas solve problems much more effectively than any piece of snappy design ever will.

You can watch Rupert’s original challenge here.

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