Rupert de Paula – You need a rock-solid idea, preferably built from a really good strategy, at the heart of all your work.
DESIGN
“You need a rock-solid idea, preferably built from a really good strategy, at the heart of all your work.
Rupert de Paula
You can watch Rupert’s original challenge here.
Tips & Tricks
When you put ideas built from strategy at the heart of your creative design work you create a unifying brand idea.
This idea is essential for young creatives to grasp because it means your users will begin seeing brand value from every angle of the business.
When your users get that value it means you’re helping them solve their problems.
