Heather Rivendell – I find that when I don’t plan it takes a lot of the joy out of the creative process and actually lowers the quality of work…
MARKETING
“I find that when I don’t [strategically] plan it takes a lot of the joy out of the creative process and actually lowers the quality of work, return on investment, customer engagement, and loyalty.
Heather Rivenell
You can read Heather’s original post here.
Tips & Tricks
Strategically planning is about putting yourself in the driver’s seat of your marketing strategy.
Yes, things will change, but when you plan you can react with context and certainty regarding your next move.
