Anna Fazio – Consumers want to know that the brands they’re supporting actually walk the talk.
COMMUNICATIONS
“Consumers want to know that the brands they’re supporting actually walk the talk.
Anna Fazio
You can read Anna’s original post here.
Tips & Tricks
It’s true that in today’s world, company values only go so far as the actions that back them up.
No amount of creative marketing can hide the fact that you aren’t doing what you said you would.
Users simply don’t stand for that anymore.
