Andrei Chahine – All of our social feeds are different… and so we should build for as many of those variables as possible.
“All of our social feeds are different. That means the ways, times, and orientations of how and when we consume mobile media are all different. And so we should build for as many of those variables as possible. A mixture of video and static does a good job of addressing that.
Tips & Tricks
Designing your marketing and user experience to be as platform specific as you can make it meets the users expectations of where they are viewing your content.
This can help you get your message across quicker and subconsciously connect with your audience.
Then again, sometimes subversing all platform and users expectations can do this just as well.