Sometimes a crazy stuffed bird is more fun than your cool app – Zaria Parvez & Duolingo
MARKETING
Fun language learning app turned “killer” Tiktok sensation… how did we get here?
The journey starts in February of 2021 when Duolingo tried something new. Making videos with their iconic giant green bird mascot threatening their users for “not doing their Spanish lessons”.
The post did so well that they lent into it and began to go viral amongst Gen Z users with their hilarious murderous bird videos.
TikTok is now one of the most iconic companies on the platform, showing us that marketing doesn’t have to be such an elaborate and sneaky game.
Simply entertain your target audience and watch the views skyrocket.
