Find a unique voice by looking to the past – Stake & Bear Meets Eagle On Fire
As a designer, once you know how you’re going to communicate your message to your users, it’s about finding a unique voice to say it with.
One of my favorite ways to do this is to look to my past, just like Stake & Bear Meets Eagle on Fire did with their rubberhose-inspired ad.
What stuck with you from your childhood? Was it a song, a game, a TV show? Use it… because chances are, it will have stuck with others as well.