Better SEO starts with more value for users – Sara Ocean
Sara Ocean was tasked with increasing the number of quote requests for a dog insurance quoteline using organic SEO.
Their audience is driven by price, benefits, and do a lot of comparative research before choosing an insurance provider.
To deliver more value to her users through the sites organic SEO, she created educational pages for dog insurance keywords (like the different dog breeds the insurer covered).
The insurer saw an 11% increase in search volume for non-branded keywords, a 25% increase in organic insurance landing page visits, and a 77% increase in quoteline visits.
Next time you’re approaching organic SEO, remember, give value first, then look closely at the data.