Get attention, then keep it – Ida Backman & Oatly
Sometimes the best way to get your audience’s attention isn’t to sell yourself as quickly as possible.
Front-load enough to get them in, then bare your soul, that’s what building a brand by being yourself is all about.
That’s why we love this copy from Ida Backman and Oatly’s art team.
See if you feel like reading the whole thing… because we sure did.