Understand your audience, create meaningful engagement – Andrei Chahine, FB Creative Shop, & Purple
MARKETING
Purple Mattresses noticed that their audience was interested in late-night TV comedy and Sunday night scrolling.
So, they created a campaign where a late-night comedy duo provided sleep advice to cure their Sunday Scaries. Guess when it ran?
That’s right, Sunday night.
The result? 5x lift in brand recall, 3x lift in brand preference, 7x lift in brand awareness, and millions in mattress sales.
Look to your audience and they’ll tell you how you can help them, creating both short-term sales and long-term brand value.
