How You Can Capitalise… Marketing and Design Creative Skills are in Demand!

In today’s job market, creative skills are in high demand for marketers and designers. Let’s explore why that is and how you can capitalise on it to grow your skills and stand out!

tl;dr

• Marketing and design creative skills are in demand. It is one of the fastest-growing industries in the world.
• Skills are now more important than grades for graduate-level recruitment. Recruiters now look at skills over GPA when hiring.
• This presents entry-level employees with an opportunity to stand out and get hired faster.
• Use online talent network platforms to practice your creative marketing and design skills. You can get real-world experience for free on sites like Experlio.

Skills Are Now More Important Than Grades

It’s no secret that marketing and design is one of the fastest-growing industries, with almost 4500% hiring growth in some fields. So it’s no surprise that marketing and design skills are in demand.

What might come as a surprise to some, is why that is. It’s partly because of job growth, but also because of recruiters. Recruiters now believe that Skills are more important than grades for graduate-level recruitment. With just 37% of recruiters caring about GPA in 2023 compared to 73% in 2019, it’s clear, employees want innovative thinkers with real skills.

“Skills are now more important than grades for graduate-level recruitment.”

What’s more, now only 26% of college graduates strongly agree their education is relevant to their work. What does that all mean? It means that recruiters are asking for graduates and entry-level employees to focus on building skills when they prepare to enter the workforce.

What Exactly Are Creative Skills in Marketing and Design?

In today’s rapidly evolving job market, creative skills have become increasingly valuable. Many studies show that creative skills will become the most sought-after skills in the future.

More than just drawing or painting, creative skills encompass problem-solving and results-driven thinking. This is especially true in fields like marketing and design.

“Many studies show that creative skills will become the most sought-after skills in the future.”

By leveraging your creative skills, you can differentiate yourself and stand out to recruiters. Here are a few examples of the most common creative marketing and design skills that employers look for:

• Social Media Strategy
• Marketing Strategy
• Content Strategy
• Brand Strategy
• Social Media Marketing
• Public Relations
• Email Marketing
• Marketing Automation
• Campaign Management
• Digital Marketing
• SEO
• Brand Identity
• Logo Design
• Graphic Design
• UX
• Web Design
• and many more!

If you still want more info about creative skills, you can read about what it means to have a creative career or what creative talent actually is on our blog.

Using Online Talent Networks to Capitalise and Grow Your Creative Skills

Now that we understand why recruiters value creative skills so highly in marketing and design, how do you actually go about growing your creative skills so you can stand out and get hired faster?

That’s where online talent networks come in. Online talent networks are a place where you can practice your marketing and design skills quickly and for free.

It’s pretty simple. Just head to Experlio, choose a skill to practice, and then submit your work. The Experiences on Experlio are just like a real job, and they give you the opportunity to learn real-world creative skills. Our members agree, on average, members feel that completing one Experience boosts their skills in that area by 80%.

“On average, Experlio members feel that completing one Experience on Experlio boosts their skills in that area by 80%.”

So why not give it a try and practice your social media marketing skills by creating a Facebook post for Peaches and Cream Bakery, or by creating a new logo for Gym Junk Pilates?

A creative career and unlimited creative skills are waiting for you, only on Experlio!