Creative Talent: What Does It Really Mean?

The True Meaning of Creative Talent

Creative Talent: What Does It Really Mean?

If the title of this article sent your head into a spin, hearing Miley Cyrus singing “WHAT does it mean?”, then you’re probably creative.

The viral TikTok trend featuring this audio has been doing the rounds, but studies show that only highly creative people will be able to make the connection between an Experlio article and a viral TikTok trend.


Because people who are highly creative show heightened ability to form associations between random stimuli. For a highly creative person, the heading and the viral TikTok sound of Miley singing “what does it mean” go hand in hand. 

Strange? Perhaps. Insightful? Most definitely.
Little nuggets of knowledge like this show the true meaning of creativity. It’s not so much a discipline, as a way of understanding the world. As such, “creative talent” is hard to pin down. A true creative can be creative in almost any capacity. They’re the ones you really want on your team.

So, what is “creative talent”? (And how can we find, and keep, these people).

Here’s What We Mean When We Say Creative Talent

We already know that creative people are going to take over the world. But what makes someone creative?

Well, creativity is the ability to solve problems, often in an unconventional, and original way. Creative people are characterised by their ability to see the world differently, and find any hidden patterns that exist. They’re great at solving problems, and have a unique ability to think outside the box.

What creative talent is, is still up for debate. But at Experlio we define creatives as people who are highly skilled at thinking creatively. This means that they can’t be defined by specific roles.

Rather, the term “creativity” represents a way of seeing the world that can be used to aid any role in the working world.

Creative Talent Jobs Aren’t Always What You Think

When you think of creative talent your mind probably automatically jumps to job roles like:

  • Designing the look or workings of something prior to its creation.
  • Using writing and communication skills to bring ideas to life.
  • Using conscious skill and creative imagination to form art.

However, some of the lesser known creative talent job roles can be:

  • Designing a website, app or software.
Marketing Professionals
  • Using all of the above skills to market a product.
Product Development
  • Using creativity to move though the product development lifecycle and birth a new creation.
Absolutely any role, really!

It’s time to reframe how we see “creative job roles”. Not only does it limit how we hire people, but it also limits people in their roles. Creative people work best when they are allowed to utilise their creative talents across a range of tasks. So, it’s important to keep an open mind and not pigeon-hole creatives.

Why Are Creative Skills The Future?

The short answer: creative skills are the only thing that AI and machine learning can’t do.

Human creativity is impossible to automate, and this makes creative skills one of the only future-proofed talents. Businesses are now able to automate almost any task using technology, but the area where they lack is creative thought.

Coming up with unique ideas, innovative solutions and new ways of working rely upon creative individuals. Without them, businesses fall behind.

Above and beyond the need for creatives to steer technology and put the “human” in “human progress”, is the benefit to businesses when they have creatives on side.

Some of the key benefits of working with creatives in any sector are:

Better problem solving

Problems and challenges crop up in every business, but it’s how you handle them that really defines you. As a collective, having creative people on side can come in handy during times of crisis. 

Not only do they love thinking in new ways and solving problems, but they often do it quickly too. Better problem solving means better business.

Finding new opportunities that beat competitors

Working with creative people naturally means more creative ideas. Every once in a while these ideas are groundbreaking, and they can separate your company from the rest.

Finding new, innovative opportunities is a creative person’s jam, so if you want to beat your competitors, you need to have creative people on your team.

Having a broader outlook

Creatives have a can-do attitude and are often flexible with how they work, and what they offer. With a broader worldview and an ability to think outside the box, creatives can push your business to work with a more open mind.

This might be with regards to how you work, the kinds of clients you take on, the kind of work you do and even the direction the business might go in the future. Creatives see things differently, and this can broaden your business outlook.

It’s more important than ever for businesses to retain the creative talent they have. That’s where managing creatives comes in.

If One Word Sums Up Managing Creative Talent It’s This: Freedom

As our recent infographic demonstrates, most businesses are in need of creative talent, yet most are lacking it.

Creativity is among the top 5 skills that businesses will need by 2025, proving just how vital it is for business leaders to attract and retain creative talent. One of the key reasons that businesses find themselves without creatives is that they don’t know how to manage them.

Here’s our top tips on managing creative talent to ensure they’re able to bring their best ideas and grow with your business:

Give creative talent the freedom to explore

One thing creative talent craves is freedom. Their brains don’t work in traditional ways, so having them sit at a desk and write a report all day isn’t going to cut it. Creative talent needs stimulation in the form of questions, triggers or micro-experience, and then the freedom to fully explore.

This is where Experlio excels, as we cultivate micro-experiences that allow creative talent to pitch their ideas to businesses and demonstrate their thinking. By creating this safe space whereby they have freedom to explore an idea, we’re able to showcase an incredible amount of creative talent.

Give them responsibility

There is nothing that creative talent loves more than delving into big problems, and having responsibility is an essential part of the puzzle.

They aren’t afraid to fail, which makes them motivated to tackle bigger and more complex challenges. When managing creative talent it’s important to keep them stimulated, and the only way to do this is by offering up big challenges and then giving them the freedom to solve problems.

Don’t micromanage creatives

Creatives can often struggle with processes. To the creative mind, some things just make sense, but when asked to define those things or create a process it can be impossible.

Sometimes this can be frustrating, which is why creative agencies are so successful. They bridge the gap between creative talent and the business so that the process works for both parties. Creative talent is free to be creative and the business can talk business with the agency. 

Steve Jobs summed up the creative mindset perfectly when he said: “When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.”

Creative Talent Acquisition Strategies

Okay, so you know you need creative talent. But how are you going to get them onboard?

It might be harder than you think…

That’s because there is a 1 million role creative skills shortage in the Marketing and PR industry, and 1.5 million in the Design industry. By 2030, this shortage of creative people is expected to spill over to the entire economy. 

Okay, so you know you need creative talent. But how are you going to get them onboard?

It might be harder than you think…

That’s because there is a 1 million role creative skills shortage in the Marketing and PR industry, and 1.5 million in the Design industry. By 2030, this shortage of creative people is expected to spill over to the entire economy. 

Don’t stress though, there are plenty of ways to get creative people into your business. A creative talent acquisition strategy could be your best bet…

What Should A Creative Talent Acquisition Strategy Include?

A Creative Talent Acquisition Strategy could include a variety of techniques. Some your business might consider include:

Work with a creative talent agency

Creative Talent Agencies can help you find the creatives you need. They’re especially useful if it’s on short notice, and you’re not looking to hire the individual. Longer term, your strategy will need to include how you will hire creatives in a full-time capacity, but for projects and short term contracts, creative talent agencies can be ideal.

Reach out to people on social media

Often creative people won’t apply for jobs the traditional way. That’s because they’re always thinking outside the box. Reaching out to your network to see if they have any creative talent recommendations is a great way to connect with creative people.

Create a strong brand image

Creative don’t want to work for any old brand. If you’re serious about getting creatives to work for you, you need to work on your brand image. 

Working in a safe space where creativity is celebrated is important to creative people, so ensuring that your business presents that way is vital.

Integrate creatives in every part of the business

Creatives aren’t all arts and crafts. They thrive in the business world, and must be taken more seriously by businesses looking to innovate and future-proof. 

A long term talent acquisition strategy will need to take into account how creatives will function in every area of the business.

Work With Experlio To Hire Creative Talent

Looking for creative talent? Look no further. Discover top emerging creative talent with Experlio.

Comment (1)

  1. Garrett Cambridge

    Thank you for this important information I have remarkable creative talent but just not sure where to use it

    October 5, 2023 at 4:08 pm

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