On-Demand Workshop & Challenge

Time: 20mins | Skill Points: 5 | Certificate Upon Completion

Design Pawsome Content for a Website!

Content Design

Watch the clip below 👇

On-Demand Workshop & Learning Challenges

Learn practical skills from top professionals and gain real-world experience with hands-on lessons and work-based experiences.

Have your work reviewed by industry professionals and get personalised feedback and one-on-one mentoring on how you can improve your skills.



You’ll Learn

Are you interested to learn what’s involved in designing effective optimised content for a website? Now’s your chance!

Get access to a Pet Insurance website that needs your help in creating their landing page for a new Dog Insurance product. You’ll learn content design basics, as well as some UX and SEO strategies to increase your skillset.

Book a mentoring session with Sara via her profile link in the top left corner of this page.

The Challenge

Pet Insurance client Furry Paws wants to create a landing page for their new Dog Insurance product.

The main goals of the page are for customers to:

  • Easily read the product information
  • Have access to the legal documents
  • Being able to get a quote

The main requirements are:

  • Clear display of information
  • Accessible and prompt CTAs
  • SEO optimised

SEO keywords suggested:

  • dog insurance
  • best dog insurance
  • pet insurance
  • dog insurance with dental
  • dog insurance with dental cover



  • SEO Theory
  • Content Design
  • SEO Optimisation
  • Page Building
  • SEO Strategy

We can’t wait to see your submissions soon!