Category: Tips & Tricks

Heather Rivendell - Marketing Strategy used to be a well-planned and rigid seasonal process. Now, in 2022 and beyond, marketing can be extremely reactive...
Andrei Chahine - Creatives are not just creative indulgently, we are problem solvers. We just happen to solve problems using different tools...
Laura Stupple - Content is pivotal for any successful business in the digital age. In fact, it’s arguably the most important form of marketing...
Valentine Aouad - The second point that is super important in creating a whole content strategy is what am I going to share visually_
Andrei Chahine - I would encourage you all to really learn all the native tools within these platforms.
Rupert de Paula - The creative industry is not the easiest way to make a living. You’ve got to put your heart and soul into your work... you have to face knock-backs and rejections.
Valentine Aouad - What is high-value content_ In my opinion and in a lot of social media marketers' opinions, it’s about creating emotion, and inspiration is part of that.
Andrei Chahine - People thumb through over 100 metres of content per day.
Heather Rivendell - I find that when I don’t plan it takes a lot of the joy out of the creative process and actually lowers the quality of work...
Rupert de Paula - Jumping straight on the tools and pulling up a mood board… it doesn’t mean anything if it’s got no idea behind it.